Are bad photos costing you money?

Before the average buyer even considers visiting your property, they will look at your photos online. With so much competition in the real estate market, you cannot afford to lose money by just taking a few pictures with your iPhone. The gap in photo quality between the average smartphone and professional photographs is substantial. Below, you'll find what bad or even average real estate photos cost you.

Are You Settling for a Lower Selling Price?

Homes listed with professional looking photography sell faster and for thousands of dollars more, according to a studies. Real estate photos are tools, so your property will make the perfect first impression. The iPhone has a good camera on the market right now, but it is still very far from replacing a DSLR camera which offers a higher quality image with higher pixelation. This increased quality allows your property to look more vibrant. For example, walls often look grainy or discolored when photographed with a smartphone. Better equipment, combined with advanced techniques allow photos to capture the brightness of every wall and room.

Don’t Jeopardizing Your Homes Online Exposure!

Buyers will most likely find homes for sale online. This includes millennials, baby boomers, and buyers from all generations. The vast majority of people see your property online alongside dozens of other local options. Making a great first impression is more important than ever before. We use professional real estate photos and industry skills to ensure your online listing gets the most clicks possible. For example, a bad exterior photo, can cause many potential buyers to scroll past an otherwise quality listing. We will capture the perfect angle of your property's entrance. Also consider what time of day gives your property the best lighting.

Online listings are no longer an afterthought in real estate.

Traditional forms of advertising, such as open houses and yard signs, are not nearly as important as how your property looks online. A National Association of Realtors study found that only 46% of home buyers looked at yard signs. Only 53% attended an open house. No one can afford to have a website listing with below-average property photographs in today's real estate market.

Your Home Will Sit on the Market for Longer period of time.

A property with professional photography has a higher perceived value minimizing prolonged negotiation and accelerating the sales process. Professional pictures give buyers a greater appreciation for your property and help them come to that conclusion quicker. A website listing has to make each buyer's shortlist before you even have a chance to pitch the home to them in-person. Professional real estate photography gets you on that shortlist more frequently. It also increases the value each potential buyer sees in your property and helps them choose it with more confidence. Finding the right buyer and quickly closing the sale is too important to cut corners. In today's market, professional photos of your house is an essential part of any real estate marketing campaign.

Contact me for more ideas to sell your house faster.